China to Create Its Own Version of the News - NYTimes.comAn ambitiouspolitical plan, set forth in guidelines last week by China's State Council, envisions the creation of entertainment, news and culture companies with a market orientation and with less government backing.
China, in short, would like to consolidate its media industry into companies resembling Bloomberg, Time Warner and Viacom, analysts say.
There appears to be a feeling at the highest levels of government that they need a media machine commensurate to the rising status and power of China
Beijing want the moves to improve the nation's image overseas - part of a longstanding effort to use 'soft power,' rather than military might to win friends and influence people abroad. The iron fist in a silk glove!
Along the way, Beijing will allow private and foreign companies to invest in everything from music, film and television to theater, dance and opera productions - though largely through state-owned companies and always controlled by the government.
The News Corporation, Viacom and other Western media giants have for years been frustrated by their inability to win approval to produce films and television programs aimed at Chinese consumers; often, they have operated with Chinese joint venture partners and run into procrastinating tactics; constant delays or political barriers. Several American companies said they were studying the new Chinese rules and declined to comment further on them.
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